Good fit
- You run a UK electrical contracting business
- You have electricians or subcontractors on the road
- You want better pricing, margin, and team rhythm
- You are ready to be challenged by another operator
Electrician business coach UK.
Help from an owner still running a £1.8m trades business today, not a career coach who has never priced a job.
Who it is for
This is built for owners with real demand, real team pressure, and a business that needs sharper decisions rather than more motivation.
The difference
Shaun is not an electrician and will not pretend to be. He is an owner running a £1.8m trades firm with eight engineers on the road, dealing with the same pricing, hiring, scheduling, and cash flow problems you are. The trade differs. The business does not.
Electrical-specific work
An electrical firm can be booked solid and still be leaking margin, time, and good people.
Rewires, board changes, and fit-outs quoted on habit are where margin quietly disappears. We look at job costing, labour hours, materials, and the real cost of getting a quote wrong.
Retention is not just pay. It is standards, workload, remedials, and whether the owner has built a place electricians want to stay.
A firm can look healthy while domestic call-outs, commercial contracts, and testing work pull margin in different directions.
Why Shaun
Shaun founded SD Plumbing & Heating in Edinburgh in 2015 and built it to a £1.8m+ business with eight engineers. He is not an electrician, and the work here is not about the electrical side. It is about the business wrapped around it: what jobs get priced at, why engineers leave, where the week goes, and what the numbers are actually telling you. That comes from a firm he is still running, not a story about one he used to.
Read Shaun's story →Electrical FAQ
Plain answers for UK electrical contractors considering the free intro call.
Because the problems that stall a £500k electrical firm are not electrical problems. They are pricing, hiring, retention, scheduling, and cash flow. Shaun deals with those every week in a £1.8m trades business with eight engineers. If you need technical or regulatory input on the work itself, this is not that, and he will say so on the call.
An electrician business coach helps an electrical contracting owner make better operational decisions around pricing, margin, hiring, systems, and growth. At Dunn Right Trades the work is 1:1 and led by a still-operating trades business owner.
The best fit is usually a UK electrical business past the sole-trader stage, with electricians on the books, revenue building, and an owner who wants senior operator input rather than a generic course.
It is 1:1 support. Shaun works with a small number of clients at a time so the advice can be specific to your business rather than general advice for a crowd.
Most conversations happen remotely through calls and WhatsApp. That keeps the work practical for owners who are already busy running jobs and teams.
He will tell you on the intro call. There is no follow-up sequence and no pitch. A 15-minute honest answer is more use to both of you than a client who should not have signed.
No. The first step is a free 15-minute intro call. If there is a fit and a reason to go deeper, the next step can be discussed clearly without a public price list.
Free intro call
A 15-minute conversation. No slides, no pitch. We'll see if there's something here, or there isn't.