Good fit
- You run a UK roofing business
- You have crews or subcontractors out every day
- You want better quoting, protected margin, and a diary that survives the weather
- You are ready to be challenged by another operator
Roofing business coach UK.
Roofing business coach for UK firms ready to scale past £1m.
Help from an owner still running a £1.8m trades business today, not a career coach who has never priced a job.
Book a 15-min intro call
Free, no pitch
£1.8m+
Annual revenue at SD Plumbing & Heating
8 engineers
Managed on the road
Since 2015
Operating, not retired
Who it is for
For roofing firm owners past the early chaos.
This is built for owners with real demand, real crew pressure, and a business that needs sharper decisions rather than more motivation.
Wrong fit
- You want technical roofing or specification advice
- You are looking for a magic marketing trick
- You want a big group programme
- You are not willing to change how the business runs
The difference
Coaching from an operator, not a classroom.
Shaun is not a roofer and will not pretend to be. He is an owner running a £1.8m trades firm with eight engineers, dealing with the same quoting, crew, and scheduling problems you are. The trade differs. The business does not.
Generic business coaching
- Advice built from old playbooks or a classroom
- Large groups with limited operator context
- Broad tactics that ignore your crews and your numbers
Dunn Right Trades
- Still pricing, hiring, managing, and learning this week
- 1:1 support for a small client base
- Real SOPs and decisions from a live trades firm
Roofing-specific work
The problems are usually operational, not motivational.
A roofing firm can be turning work away and still be leaking margin, time, and good crews.
Quoting a roof you cannot fully see.
Access, scaffold, and whatever is found once the roof is stripped. Quotes built on habit rather than job costing are where the margin goes.
Weather and the backlog behind it.
A wet fortnight does not just cost those days, it pushes the whole diary. Crew utilisation, scheduling, and how the business absorbs lost time.
Repairs against full replacements.
Small repairs, remedials, and full re-roofs carry different margins and different crew costs. The mix decides the year more than the turnover does.
Why Shaun
An operator's view of your roofing business.
Shaun founded SD Plumbing & Heating in Edinburgh in 2015 and built it to a £1.8m+ business with eight engineers. He is not a roofer, and the work here is not about the roof. It is about the business wrapped around it: what jobs get priced at, why crews leave, where the week goes, and what the numbers are actually telling you. That comes from a firm he is still running, not a story about one he used to.
Read Shaun's story →Roofing FAQ
Questions about roofing business coaching.
Plain answers for UK roofing firm owners considering the free intro call.
You are not a roofer. Why would this help?
Because the problems that stall a growing roofing firm are not roofing problems. They are quoting, margin, crew retention, scheduling, and cash flow. Shaun deals with those every week in a £1.8m trades business with eight engineers. If you want technical roofing input, this is not that, and he will say so on the call.
What is a roofing business coach?
A roofing business coach helps a roofing firm owner make better operational decisions around pricing, margin, hiring, systems, and growth. At Dunn Right Trades the work is 1:1 and led by a still-operating trades business owner.
Who is the right fit for this support?
The best fit is usually a UK roofing business past the sole-trader stage, running crews or regular subcontractors, with revenue building and an owner who wants senior operator input rather than a generic course.
How do you deal with the weather problem?
Not by pretending it can be solved. The work is about how the diary, the crew costs, and the cash position are planned so a wet fortnight is a setback rather than a crisis.
Is this group coaching or 1:1 support?
It is 1:1 support. Shaun works with a small number of clients at a time so the advice can be specific to your business rather than general advice for a crowd.
Can the coaching be remote?
Most conversations happen remotely through calls and WhatsApp. That keeps the work practical for owners who are already busy running jobs and teams.
Do you show pricing on the site?
No. The first step is a free 15-minute intro call. If there is a fit and a reason to go deeper, the next step can be discussed clearly without a public price list.
Free intro call
Talk to an owner who is still running the business.
A 15-minute conversation. No slides, no pitch. We'll see if there's something here, or there isn't.
Book a 15-min intro call
Free, no pitch